1. Set aside time to dedicate to your social media.
It is crucial for you to put together images for your posts, reshare your blogs and scheduling in your posts on Buffer or Hootsuite. All these things take time and can’t be forgotten about. So pick a time that works for you and do it or outsource to someone else.
2. Automation is key
I am not saying have autobots do all the work for you! Just take advantage of technology the best way you can. So schedule in your emails in advance using Mailchimp or Aweber for instance. Use tools like IFTTT.com (If That Then This) its a great tool to automate just about anything you like! For instance you could set a recipe, so that every time you favourite a post on Twitter, its gets sent to you via email.
3. Don’t spread yourself too thin!
There is no use trying to be on all Social Media platforms, you need to dominate where it matters. So think about your IC (Ideal Client) where are they most likely to hang out? Be there constantly and build like, know and trust with them. There is no use being on Pinterest if your clients aren’t on there! Always best to do something right and go all in than to just dip your toe in!
4. Don’t forget about face to face interaction
Social Media is very powerful, however meeting someone in the flesh, shaking their hand and making eye contect builds trust so much quicker than through a screen. Networking is a great way to build relationships and get known as the expert in your niche.
5. Think like a buyer!
This might seem obvious, however we seem to forget this all to easily! You put out post after post, saying buy my sh*t and seem to forget what it feels like to be on the recieving end of that! People buy from people they like, know and trust. So offer valuable content to help and serve your clients rather than ask them to buy from you!
6. Team up
Having a strategic partner means you can achieve more as you don’t have to do everything. It also means you can offer a stronger offering to your niche as you have someone else that is serving them in a slightly different way, together you are giving even more value and have the edge over your competition.
7. Don’t put all your eggs in one basket
Just because you know what is working now for your business doesn’t mean it will work forever! So if Facebook ads are working for you now, thats great; just make sure you have other ways of getting in leads too!
Always remember to KISS! (Keep It Simple Silly!)
The great thing about simple tips is; you can start doing them right away!
What is your biggest take home point from this blogette?
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Written by Kelly-Marie West – Social Media Consultant, Military Wife, Fun Loving Straight Talking Mum with a Diet Coke and Social Media Addiction 🙂